Pemanfaatan Facebook Ads Bagi Pelaku UMKM dalam Pemasaran Produk

Authors

  • Sudi Suryadi Universitas Alwashliyah Labuhanbatu, Rantauprapat, Indonesia
  • Taufiqqurahman Nur Siagian Universitas Alwashliyah Labuhanbatu, Rantauprapat, Indonesia
  • Mhd.Bobbi Kurniawan Nst Universitas Alwashliyah Labuhanbatu, Rantauprapat, Indonesia

Keywords:

ads, Digital Marketing, MSMEs, facebook ads, Online Marketing

Abstract

MSME actors in marketing their products conventionally and have not done product marketing through digital marketing. This community service activity aims to: 1) provide insight into the concept of digital marketing and technological products used for product marketing, 2) provide training and simulations on the use of digital media in product marketing, 3) compose effective persuasive messages, and 4 ) provide solutions to realize MSME actors to promote products through digital media. Service activities are carried out using the FGD method, training and mentoring. In general, community service activities went well and could increase public knowledge from an average value of 7 to 9 or an increase of 23.26%. This training and mentoring activity is very good and right on target. From this activity, the community began to 1) understand the concept of digital marketing and technological products that can be used for marketing MSME products, 2) train and simulate the marketing of MSME products using digital media such as Facebook ads.

Downloads

Download data is not yet available.

References

Karim, A., & Ginting, G. (2021). Pemanfaatan Digital Marketing Dengan Facebook Ads Bagi Pelaku UMKM Di Labuhanbatu. Jurnal Pengabdian Masyarakat Gemilang (JPMG), 2, 12–16.

Septiano. (2017). Apa Itu Digital Marketing ? Pengertian dan Konsep Dasarnya Apa Itu Digital Marketing ? Pengertian dan Konsep Dasarnya Read more at: http://redtreeasia.com/info/apa-itu-digital-marketing-pengertian-dan-konsep-dasarnya/. http://redtreeasia.com/info/apa-itu-digital-marketing-pengertian-dan-konsep-dasarnya/

Downloads

Published

2022-07-24

How to Cite

Suryadi, S., Nur Siagian, T. ., & Kurniawan Nst, M. . (2022). Pemanfaatan Facebook Ads Bagi Pelaku UMKM dalam Pemasaran Produk. Jurnal Mitra Pengabdian Farmasi, 1(3), 101–104. Retrieved from https://ejurnal.akfar-mandiri.ac.id/index.php/abdimas/article/view/27

Issue

Vol. 1 No. 3 (2022): Juni 2022

Section

Articles

License

Copyright (c) 2022 Sudi Suryadi, Taufiqqurahman Nur Siagian, Mhd.Bobbi Kurniawan Nst

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).